Resources

The resources page of our website is a collection of helpful links and resources for business owners and entrepreneurs. This page includes links to educational articles, posts, guides and case studies.

Lara Brooks Lara Brooks

Navigating Success Through Goal Setting and Workshopping

As a founder or GTM executive immersed in this blog, you likely find yourself deeply engaged in strategic planning, headcount considerations, and establishing KPIs for the upcoming year. In the throes of strategic planning, it's crucial to bring everyone in the business along for the journey. So, how do we navigate this journey? Start with a Workshop for Goal Setting, both at the management and department levels.

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Lara Brooks Lara Brooks

SaaS Pricing Models: A Guide to Pricing Strategies for Startup Founders

Simplify pricing: It's a critical dilemma for startups — what should you charge to maximize revenue?

Charge too much, and you risk driving customers away. Charge too little, and you often hear the phrase “It sounds too good to be true”. Different business models require different pricing strategies, which can mean complexity if you don’t get it right.

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Lara Brooks Lara Brooks

Breaking Barriers to Mental Health Awareness

Did you know that 1 in 5 U.S. adults experiences mental illness each year?

Amidst the global shake-up, taking time to recognize days like World Mental Health Day serves as a reminder to check in on your team members and staff. In particular, in the fast-paced world of technology where innovation never sleeps, understanding and prioritizing the well-being of team members is not only important, it's vital.

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Lara Brooks Lara Brooks

Mastering B2B Sales in the Digital Era

In today's B2B landscape, the rules have changed. With 57% of buyers making decisions before even picking up the phone, understanding this shift is crucial. To succeed, embrace the new B2B buyer who craves online content, authenticity, and problem-solving interactions.

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Sophisticated Cloud Sophisticated Cloud

The Last Mile of Employee Experience

If the gig economy employees are delivering real-time services to consumers, so will the demand for instant pay on those services rendered. On-demand pay will continue to both support and accelerate the gig economy, and other business models at large.

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 Case studies and guides

  • Series B, Generative AI

    How AceBrooks Consulting facilitated the transition of a Series B AI company’s VP Sales to VP revenue.

  • GTM Hiring Guide, Seed to Series C

    A useful guide to help you understand how to know who to hire and when.