Resources
The resources page of our website is a collection of helpful links and resources for business owners and entrepreneurs. This page includes links to educational articles, posts, guides and case studies.
Navigating Context Switching Between Business Strategy and Operations Strategy
Did you know that the art of context switching—balancing high-level business strategy with operations strategy, for example— is a critical skill for startup success? Learn how context switching can be beneficial and help redefine your approach to leadership and operational effectiveness.
Navigating Success Through Goal Setting and Workshopping
As a founder or GTM executive immersed in this blog, you likely find yourself deeply engaged in strategic planning, headcount considerations, and establishing KPIs for the upcoming year. In the throes of strategic planning, it's crucial to bring everyone in the business along for the journey. So, how do we navigate this journey? Start with a Workshop for Goal Setting, both at the management and department levels.
SaaS Pricing Models: A Guide to Pricing Strategies for Startup Founders
Simplify pricing: It's a critical dilemma for startups — what should you charge to maximize revenue?
Charge too much, and you risk driving customers away. Charge too little, and you often hear the phrase “It sounds too good to be true”. Different business models require different pricing strategies, which can mean complexity if you don’t get it right.
Breaking Barriers to Mental Health Awareness
Did you know that 1 in 5 U.S. adults experiences mental illness each year?
Amidst the global shake-up, taking time to recognize days like World Mental Health Day serves as a reminder to check in on your team members and staff. In particular, in the fast-paced world of technology where innovation never sleeps, understanding and prioritizing the well-being of team members is not only important, it's vital.
Mastering B2B Sales in the Digital Era
In today's B2B landscape, the rules have changed. With 57% of buyers making decisions before even picking up the phone, understanding this shift is crucial. To succeed, embrace the new B2B buyer who craves online content, authenticity, and problem-solving interactions.
User Onboarding and Customer Experience: Unlocking Success for CEOs and Founders
A Guide to Mastering User Onboarding & Enhancing Customer Experience. Learn essential steps for comprehensive product awareness, seamless adoption, and integration. Witness higher engagement, retention, and brand advocacy as you optimize your approach.
The Last Mile of Employee Experience
If the gig economy employees are delivering real-time services to consumers, so will the demand for instant pay on those services rendered. On-demand pay will continue to both support and accelerate the gig economy, and other business models at large.
What We’ve Learned At Senior Living Industry Conferences
This list demonstrates a shift in what upcoming generations are looking for in senior living as they age and the fact that choices now exist. The more traditional senior living facilities will need to continue to adapt to compete for residents and workers.
Want To Know How To Keep Top Talent?
Always make your best people feel special. Some executives worry that by giving A players special treatment, they may be creating the perception of a "favored class" at the organization. Create a system in which good things happen to the people who deserve them.
Case studies and guides
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Series B, Generative AI
How AceBrooks Consulting facilitated the transition of a Series B AI company’s VP Sales to VP revenue.
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GTM Hiring Guide, Seed to Series C
A useful guide to help you understand how to know who to hire and when.